About ME
I'm a product design leader with a tech background, strongly focused on producing high quality & impactful digital experiences.
Known for sharp thinking, clear communication and turning ambiguity into actionables.
Off the clock, I recharge with photography, gardening, and yoga. Balance fuels the build.
What I do
UX
I specialise in creating UX strategy, problem definition, research, market analysis, stakeholder management, content strategy, IA, wireframing and prototyping.
AI
Expertise in AI-driven UX strategy, human - AI collaboration design, workflow optimization, cross-functional execution, and transforming emerging AI capabilities into scalable, revenue-aligned product systems.
VISUAL
I search the web for visual references and combine them to create my own work.
PRODUCT
I utilise common design best practises, test and reiterate until it works.
ACCESSIBILITY
I led a team of 10 engineers, 2 designers and 1 SME to make our tool accessible increasing our AID score by 77%!
CONTENT
I thought I would become an OG content creator on Linkedin but didn't!
MENTORING
I like to share my learnings with people who want to transition from Tech to Design. I regularly mentor folks at work and online.
CODE
For fun! I had so much fun creating this website while picking up Webflow on the fly. 😊
experience
Over 9+ years of experience in AI design, product design in the B2C and B2B SaaS sectors.
history
2025
Experience Designer
AI Native Designer
Adobe
2020-2025
Sr. Experience Designer
Self-Led Design Leader
Publicis Sapient
2019
Sr. Experience Technology
Front End Coder In Client Facing Projects
Publicis Sapient
2018
Project Manager
Do - It - All In Dubai
Consultant / Geologon
2016
Front End Architect
Coder, Designer, Algorithm fixer
Consultant / Geologon
2015
Full Stack Dev
Regular Coding Intern
Mani Technoventures Ltd.
Clients
I worked with some of the most promising names in the industry to help build their top notch products.
Adobe
I built AI-native SaaS automation, designing HITL and conversational human–AI collaboration models that replaced repetitive BDR workflows with intelligent, scalable systems aligned directly with business outcomes.
Publicis Sapient
I was working on the next-generation SaaS platform that dismantled the silos between staffing, delivery, employee, and capacity teams, transforming complex interdependencies into seamless, intuitive collaboration.
Abu Dhabi National Hotels
Designed the visual concept, wireframes and prototypes for ADNH's mobile app in Abu Dhabi.
Venetian Village
Started with fixing the algorithm for their app, went on to coding and designing their existing app.
Le Meridian
UX and visual design for Le Meridian's (Abu Dhabi) mobile app.
Sheraton
UX and visual design for Le Meridian's (Abu Dhabi) mobile app.
...
My Motto
good
design
transforms
good
Design
transforms
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